Digital Marketing Manager
RemoteMexico
Job Summary
Lead the digital marketing strategy for Four Seasons Resort Tamarindo, driving brand awareness and revenue through integrated campaigns across social media, paid media, and SEO. Oversee the monthly content calendar, manage daily community engagement, and optimize influencer initiatives while partnering with external agencies and internal departments. Direct creative production, asset management, and website performance analysis to ensure alignment with luxury brand standards and seasonal priorities. Establish quarterly benchmarks, present executive reports, and continuously evolve the digital strategy using analytics and market insights. This remote role requires occasional travel to the resort and collaboration with corporate teams to support guest communications and service recovery.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field preferred
- Minimum of 5 years of progressive experience in digital marketing, social media, content strategy, and campaign management within Four Seasons or a comparable luxury hospitality organization
- Proven experience developing and executing integrated digital marketing strategies that drive brand awareness, guest engagement, and commercial results
- Strong leadership skills with experience managing agency partners, cross-functional initiatives, and multiple concurrent projects
- Deep understanding of performance marketing, paid media, SEO, digital analytics, conversion optimization, and customer acquisition strategies
- Excellent analytical, organizational, project management, and presentation skills
- Strong creative mindset with a passion for storytelling and luxury brand positioning
- Exceptional written and verbal communication skills in both English and Spanish
- Advanced knowledge of digital marketing platforms, analytics tools, content management systems, and social media management software
- Ability to work independently in a remote environment while maintaining strong collaboration with on-property teams, corporate partners, and external agencies
- Willingness to travel periodically to Four Seasons Resort Tamarindo and other locations as business needs require
- Strong attention to detail, business acumen, and commitment to continuous innovation
- Passion for delivering exceptional guest experiences through impactful digital marketing
- Successful candidates must possess legal work authorization in Mexico
Desired Qualifications
- Knowledge and Experience in the following programs is advantageous Adobe Analytics
- Knowledge and Experience in the following programs is advantageous Google Analytics
- Knowledge and Experience in the following programs is advantageous Canva
- Knowledge and Experience in the following programs is advantageous Sprout Social
- Knowledge and Experience in the following programs is advantageous Dataroma
- Knowledge and Experience in the following programs is advantageous Adobe InDesign
- Knowledge and Experience in the following programs is advantageous Adobe Photoshop
- Knowledge and Experience in the following programs is advantageous Microsoft Office Suite
- Knowledge and Experience in the following programs is advantageous Content Management Systems (CMS)
- Knowledge and Experience in the following programs is advantageous Meta Business Suite
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