Digital Marketing Manager
RemoteBoston, Massachusetts, United States
Job Summary
Own the growth strategy and digital business performance for assigned product portfolios, driving POS growth, customer acquisition, and profitable long-term demand across eCommerce and key retail channels. Manage media investment and strategy across Amazon Ads, Walmart Connect, Meta, and STV, while executing upper-funnel demand generation to expand reach and build brand consideration. Continuously diagnose portfolio performance by analyzing sales, traffic, conversion, and competitive activity to identify true drivers behind changes and turn findings into actionable growth strategies. Design rigorous tests across media, bidding, audiences, and creative to separate signal from noise, document learnings, and rapidly scale winning tactics. Translate complex datasets into concise, decision-ready recommendations for Creative, Sales, eCommerce, and senior leadership to ensure every dollar invested drives clear business outcomes.
Required Qualifications
- Bachelor's degree in a relevant field such as Marketing, Data Analytics, Mathematics, Statistics, Economics, Computer Science, or a related discipline
- 4 to 6 years of hands-on performance marketing and retail media experience, including meaningful ownership of multimillion-dollar budgets and business outcomes, not simply campaign execution under someone else's strategy
Desired Qualifications
- Experience in CPG, wellness, supplements, or another high-velocity consumer category is strongly preferred
- Deep, current fluency across Amazon Ads, Walmart Connect, Meta Ads Manager, STV/CTV, including advanced bidding strategies, audience structures, and performance optimization
- Experience with Amazon DSP, AMC, and additional retail media networks is a strong plus
- Strong commercial instincts. Evaluates decisions against the health of the overall business, not just CAC, or ROAS, and understands when an apparently 'inefficient' investment may still be the right investment to drive incremental and long-term growth
- Exceptional analytical skills and Excel proficiency. Analytically self-sufficient: comfortable pulling, manipulating, reconciling, and analyzing large or messy datasets, identifying anomalies, pressure-testing conclusions, and building analyses from scratch
- Strong understanding of incrementality, attribution, paid versus organic contribution, new-to-brand acquisition, and the limitations of platform-reported performance metrics
- Naturally investigative and intellectually curious. When performance changes, you do not simply report what happened, you keep digging until you understand why it happened and what should change as a result
- Direct, concise, and confident communicator. You can translate complex analyses into a clear recommendation, explain the business implications to non-marketers and senior leaders, and defend your reasoning without hiding behind jargon
- High degree of ownership and autonomy. You identify problems and opportunities without waiting to be assigned them, develop a point of view, and bring solutions and recommendations rather than open-ended questions
- A bias for speed and comfort with ambiguity. You test, learn, make decisions with imperfect information, and move again without waiting for a committee, while maintaining a high bar for accuracy and quality
- Genuine curiosity about the category and competitive landscape. You know who the important competitors are, pay attention to what they are doing, and form a point of view on where they are winning, where they are vulnerable, and what Force Factor should do differently
- Passion for analytics, performance marketing, and continuous learning, with a desire to stay current on emerging advertising capabilities, measurement approaches, retail media trends, and best practices
- Well-organized, methodical thinker who can handle competing priorities and make decisions under pressure while delivering accurate, on-time, high-quality work
- Detail-oriented, driven, and organized high performer with an insatiable desire to win
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