Digital Marketing Manager - Food & Beverage

Job Summary

Required Qualifications

• 3+ years of professional experience in consumer-focused digital marketing with strong expertise in social media
• A bachelor’s degree in business or a related field is required; a Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) is preferred
• Minimum of 5+ years of professional experience in marketing with roles of increasing responsibility
• Experience in multi-site retailing and food service is a strong positive
• Demonstrated successful experience in building or materially advancing a digital marketing program
• Strategic thinker achieving excellent results through effective execution
• Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
• Experience with various graphics design packages, digital photography, website, and other management tools, including Adobe Dreamweaver and Adobe Creative Suite (Photoshop, InDesign, and/or Illustrator) or similar
• Strong analytical skills and capabilities, including experience using a variety of marketing technologies and platforms such as Google Analytics, email/marketing automation, SMS marketing, geo-targeting, CRM/databases, Google AdWords, Facebook, and LinkedIn Advertising, social media management platforms such as HubSpot, Marketo, Hootsuite, or similar tools, inbound and content marketing
• Experience with and ability to execute various types of design, execution, and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed
• Strong understanding of the principles of marketing, communications, and analytics
• Sound project management and organization skills, strong attention to detail, ability to complete projects timely and accurately. Ability to multitask, operate under pressure, and prioritize
• Highly effective communication (verbal and written); strong interpersonal skills; strong team building and ability to work in a team environment; strong comfort and impact presenting to internal teams
• Team player ensuring team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes
• Ability to formulate recommendations based on a broad set of inputs and facts
• Ability to work effectively in ambiguous situations with the ability to be decisive while working cooperatively with others
• Keen interest in professional development, learning, and growth
• Must be at least 21 years old
• Must be able to pass pre-employment testing, including a background check, drug screen, and Motor Vehicle (MVR) check
• Functional Capabilities: Brand Advocate; Customer Journey Mapping; Digital Marketing Strategy, Planning, Execution, and Analysis; Content Marketing; Web Analytics, Insights, and Reporting; Program Management/Agency Management; SEO; HTML; Digital Advertising and PPC; Marketing Automation; SMS, Email, and other Digital Marketing; Loyalty Marketing and Data Analytics