Digital Marketing Manager - Consumer Acquisition
Remote · United States
Job Summary
Digital Marketing Manager - Consumer Acquisition leading Ceresti Health's paid acquisition and lifecycle marketing. You will own paid media across Meta, Google, programmatic display, and emerging channels, manage a six-figure annual budget with CAC targets and channel ROI, build landing pages and conversion funnels, run A/B tests, instrument analytics (GA4, attribution, consent management), and design email/SMS nurture programs to move caregivers from interest to enrollment to activation. You will partner with engineering, product, and clinical teams to ensure compliant, caregiver-centered messaging, and translate performance data into actionable leadership insights while maintaining HIPAA-conscious data hygiene.
Required Qualifications
- 4–7 years of hands-on healthcare digital marketing experience with a clear focus on direct-to-consumer performance marketing
- Creativity and cutting-edge digital marketing proven success with precision marketing adjacent experience
- Proven track record managing paid media budgets of $500K+ annually with documented CAC, ROAS, or conversion outcomes
- Deep, current expertise in agentic AI marketing, Meta Ads Manager, Google Ads, and at least one programmatic or emerging channel
- Hands-on fluency with GA4, attribution platforms, and modern marketing analytics — not just dashboard consumption
- Experience building landing pages and conversion flows
- Experience operating email/SMS lifecycle platforms (Klaviyo, Customer.io, HubSpot Marketing Hub, or equivalent)
- Comfort with ambiguity and shifting priorities — this is a startup, and the priorities will evolve
- A demonstrable ability to hold rigor and empathy in the same hand
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