Digital Marketing Manager

Digital Marketing Manager to lead growth and acquisition strategy for a high-growth social gaming business. Own the digital marketing roadmap, establish scalable workflows, and manage end-to-end paid social campaigns (with a focus on Meta and TikTok). Drive performance analysis and attribution (CPA, ROAS across 7- and 30-day windows), direct creative strategy, and oversee agency/affiliate partnerships to deliver high traffic. Proactively identify new growth opportunities across platforms, leverage AI to optimise campaigns, and ensure targets for ROAS and CPA are met in collaboration with the partner marketing agency.