Digital Marketing Manager (Banking and Finance)
Remote · Singapore, Singapore
Job Summary
Lead and execute multi-channel B2B digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives. Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers. Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking. Collaborate with commercial, editorial, research, and events teams to support marketing initiatives across conferences, awards, subscriptions, and thought leadership campaigns. Support webinar, virtual event, and conference promotion activities across international markets. Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets. Monitor campaign performance, track KPIs, and provide reporting and optimisation insights. Support LinkedIn paid campaigns, lead generation initiatives, and digital audience engagement strategies. Coordinate campaign execution timelines across multiple stakeholders and regional teams. Singapore-based.
Required Qualifications
- Previous experience in B2B digital marketing, content marketing, or demand generation roles
- Experience within financial media, conferences, awards fintech SaaS enterprise technology or professional services environments preferred
- Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation platforms
- Strong understanding of lead generation, campaign performance metrics, audience segmentation, and email marketing best practices
- Experience supporting webinars, conferences, awards programmes, or enterprise events is highly preferred
- Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms
- Strong written communication and content coordination skills, particularly for professional or executive audiences
- Highly organised with strong stakeholder management and project coordination abilities
- Comfortable working independently within remote and globally distributed teams
Desired Qualifications
- Experience in B2B digital marketing, content marketing, or demand generation
- Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation platforms
- Experience supporting webinars, conferences, awards programmes, or enterprise events
- Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms
- Strong written communication and content coordination skills for professional/audience
- Highly organised with stakeholder management and project coordination abilities
- Comfortable working independently within remote and globally distributed teams
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