Digital Marketing Manager

Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer retention. Own the marketing automation platform (HubSpot) including campaign setup and execution for PPC, paid social, and email initiatives. Manage lead data management with high-quality segmentation and design A/B testing strategies to improve conversion rates. Analyze KPIs including traffic, engagement, and ROI to optimize performance while ensuring campaigns adhere to strategic briefs and brand consistency. Collaborate with the Director of Marketing and Comm Ops to maintain data integrity across Salesforce and evaluate emerging digital channels to expand reach.