Digital Marketing Manager
On-siteBakersfield, California, United States
Job Summary
Develop and lead AGM's digital sales strategy across all markets, partnering with Account Executives to identify opportunities, present digital solutions, and close deals. Oversee the development, launch, and execution of digital advertising campaigns, translating proposals into clear strategies while monitoring performance and recommending optimizations. Serve as a digital subject-matter expert for sales leadership, assisting with proposal development, coaching teams on digital terminology, and participating in client-facing meetings to address objections and secure business. Manage multiple campaigns and markets simultaneously, ensuring consistent digital standards and driving company-wide digital revenue growth.
Required Qualifications
- Demonstrated experience in digital advertising, digital marketing, media sales, or a related field
- Strong understanding of digital advertising products and campaign strategy
- Experience developing and presenting digital marketing recommendations
- Ability to participate confidently in client-facing sales conversations
- Strong presentation and communication skills
- Ability to explain complex digital concepts in clear, business-focused language
- Strong organizational and project-management skills
- Ability to manage multiple campaigns, markets, clients, and deadlines simultaneously
- Strong analytical skills with the ability to interpret campaign performance data
- Comfortable working in a revenue-driven sales environment
Desired Qualifications
- Experience within radio, broadcast media, digital media, advertising, or an agency environment
- Experience supporting multiple sales teams or geographic markets
- Experience with programmatic advertising, CTV/OTT, streaming audio, paid search, paid social, geofencing, and related digital products
- Experience participating directly in digital sales presentations and closing conversations
- Experience working with third-party digital advertising vendors and platforms
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