Digital Marketing Manager (Altium)

Own GTM (go-to-market) strategy and execution for a cloud collaboration platform in China, including target segmentation, value proposition, and multi-channel rollout. Lead marketing planning and brand-building initiatives, develop content and campaigns (white papers, case studies, industry partnerships), and drive demand generation by translating market insights into actionable campaigns. Collaborate with product, sales, customer success, and global marketing to ensure compliant, accurate market communications and scalable programs. Focus on short- and long-term brand understanding and industry perception, while delivering structured marketing planning, cross-functional coordination, and effective vendor/agency management. Requires 5+ years of B2B SaaS/B2B marketing experience, familiarity with cloud/collaboration/engineering software domains, and strong analytical, storytelling, and cross-team collaboration skills.