Digital Marketing Lead
On-siteBengaluru, Karnataka, India
Job Summary
Gather and analyze business requirements for CRM systems through workshops, interviews, and surveys. Translate stakeholder needs into functional specifications and collaborate with development teams to implement effective CRM solutions. Create detailed documentation of business processes, use cases, and requirements while identifying areas for improvement in current systems. Facilitate communication between business users, IT teams, and external vendors to ensure alignment between business requirements and technical solutions. Design CRM solutions that meet business requirements and align with industry best practices.
Required Qualifications
- Bachelor's degree in Business Administration, Information Technology, or a related field
- Proven experience with a focus on CRM systems
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Familiarity with CRM platforms such as Salesforce or Lead squared
Desired Qualifications
- Project management experience
- Relevant certifications (e.g., Certified Business Analysis Professional)
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