Digital Marketing & Lead Generator
On-siteBlantyre, Southern Region, Malawi
Job Summary
Create and publish content on LinkedIn, the website, and email newsletters while preparing case studies and marketing materials. Build outreach lists for UK and international markets to support cold email and LinkedIn campaigns, tracking performance in Zoho CRM. Monitor engagement and pipeline activity to prepare monthly progress reports and recommend improvements for visibility and lead quality. Manage social media and maintain a structured posting calendar aligned to the brand. This role supports Outple's mission to transform Malawi's access to high-quality, international employment by attracting new clients from Europe and North America.
Required Qualifications
- A degree in Marketing, Communications, Business, or equivalent experience
- 1–3+ years in digital marketing, content creation or lead generation
- Strong English writing and editing skills
- Experience using LinkedIn, email campaigns and CRM tools
- Creative
- Proactive
- Highly organised
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