Digital Marketing - Lead Generation Manager
On-siteRichmond, British Columbia, Canada
Job Summary
Own and optimize the company's inbound demand generation engine by managing the HubSpot Marketing Hub and Sales Hub to improve lead flow, lifecycle management, and MQL-to-SQL conversion. Drive stronger quoting activity through better lead nurturing and sales alignment while reactivating dormant accounts to strengthen recurring revenue. Create dashboards and reporting systems for leadership visibility, manage external agencies and vendors, and establish accountability across campaigns. Collaborate closely with Sales, Application Engineering, and Design Engineering to ensure every qualified opportunity receives the attention required for commercial results. This role directly influences revenue growth within an industrial manufacturing company that designs high-performance mixers and agitators for energy, chemicals, and mining sectors.
Required Qualifications
- 5+ years of experience in Demand Generation, Revenue Marketing, Marketing Operations, Sales Operations, or Revenue Operations
- Advanced hands-on experience with HubSpot Marketing Hub and Sales Hub
- HubSpot implementation and optimization experience
- Experience developing email campaigns, nurture programs, lead scoring systems, segmentation strategies, and marketing automation workflows
- Experience managing MQL-to-SQL conversion processes in a B2B environment
- Strong CRM management, reporting, and analytics capabilities
- Excellent communication and stakeholder management skills
Desired Qualifications
- Experience in industrial manufacturing, engineered products, OEM, process equipment, or technical B2B environments
- Experience integrating HubSpot with ERP systems, quoting tools, or sales automation platforms
- Account-Based Marketing (ABM) experience
- Experience reactivating dormant accounts and driving recurring revenue growth
- Experience leading inside sales teams or supporting sales operations
- Experience leveraging AI tools to improve marketing execution, CRM quality, or sales productivity
- Vendor management experience with agencies and external service providers
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.