Digital Marketing Lead

Lead digital marketing initiatives across multi-channel campaigns targeting senior audiences in banking/fintech across APAC, the Middle East, Africa, Europe and international markets. Manage CRM and marketing automation workflows using Pardot or similar platforms, support demand generation, audience growth, and lead nurturing campaigns, and collaborate with commercial, editorial, research and events teams to support conferences, awards, subscriptions, and thought leadership campaigns. Drive content marketing activities including reports, whitepapers, newsletters, landing pages, and assets; monitor campaign performance, track KPIs, and provide reporting and optimization insights. Support webinar, virtual event, and conference promotions across international markets; coordinate LinkedIn paid campaigns and digital audience engagement strategies; and ensure alignment across regional teams and campaign timelines.