Digital Marketing Independent Contractor

Job Summary

Required Qualifications

• •Solid experience managing social media across Instagram, Facebook, LinkedIn, and YouTube, including content planning, posting, and community engagement
• •Hands-on experience with Meta Business Suite, including paid social campaigns and performance tracking
• •Graphic design proficiency in Canva, Adobe Creative Suite, or similar tools for social, print, and organizational needs
• •Experience building and managing content calendars
• •The ability to track analytics across platforms and translate the data into clear monthly reporting
• •A self-directed work style. You're comfortable managing your own workflow and don't need a lot of hand-holding to stay on track
• •Strong communication skills and a collaborative attitude
• •A portfolio showing range across video (especially storytelling or interview-driven work), graphics, and social content
• •Tuberculosis (TB) clearance covered by ICEF
• •Background check clearance covered by ICEF
• •Mandated Reporter Training reimbursed by ICEF
• •Must be fully comfortable operating DSLR/mirrorless cameras, external microphones, and standard production equipment for both video and photography
• •Must be able to conduct or facilitate on-camera interviews with students, staff, families, and community members
• •Must be able to edit video for multiple formats and destinations, including Instagram Reels, Facebook, YouTube, the ICEF website, and monthly newsletters
• •Must be able to create graphics for social media posts, stories, event promotions, newsletters, and internal communications
• •Must be able to maintain visual consistency with ICEF's brand standards
• •Must be able to develop and maintain a monthly editorial calendar that reflects school events, initiatives, and key moments across all seven campuses
• •Must be able to manage paid social campaigns and boosted posts across Meta platforms (Instagram and Facebook)
• •Must be able to work with the Director of Marketing and Communications to set campaign objectives, target audiences, and budgets
• •Must be able to Own day-to-day posting and community management across Instagram, Facebook, LinkedIn, and YouTube
• •Must be able to Maintain a consistent posting cadence across all four platforms, with content tailored to each channel's audience and format
• •Must be able to Cross-post and reshare content between platforms as appropriate (e.g., Instagram to Facebook)
• •Must be able to Capture and produce a range of video and photo content, from short-form social clips to longer, narrative-driven pieces
• •Must be able to Shoot photography for use across social media, the ICEF website, newsletters, and other organizational needs
• •Must be able to Produce video content for non-social purposes as needed, including presentations, special events, and one-off organizational needs
• •Must be able to Ensure all video and photo content is polished, on-brand, and appropriately formatted for its intended use
• •Must be able to Build and manage an editorial calendar aligned with our three pillars: Academics, Arts, and Athletics
• •Must be able to Track performance insights across Instagram, Facebook, LinkedIn, and YouTube
• •Must be able to Deliver a monthly analytics report with key metrics, trends, and recommendations
• •Must be able to work closely with ICEF's Director of Marketing and Communications to execute a consistent content strategy across our social media channels, website, monthly newsletters, and other digital touchpoints
• •Must be able to Stay current on platform trends and best practices to keep our content fresh and engaging
• •Must be able to Monitor ad performance and adjust strategy based on results
• •Must be able to Include paid social metrics in monthly reporting
• •Must be able to Support visual asset requests from across the organization, whether or not they are social media related
• •Must be able to Take on a range of graphic design projects across the organization, including flyers, printed materials, presentation decks, and other one-off design needs from various departments
• •Must be able to Create graphics for social media posts, stories, event promotions, newsletters, and internal communications
• •Must be able to Maintain visual consistency with ICEF's brand standards
• •Must be able to Build and manage an editorial calendar aligned with our three pillars: Academics, Arts, and Athletics
• •Must be able to Track performance insights across Instagram, Facebook, LinkedIn, and YouTube
• •Must be able to Deliver a monthly analytics report with key metrics, trends, and recommendations
• •Must be able to Own day-to-day posting and community management across Instagram, Facebook, LinkedIn, and YouTube
• •Must be able to Maintain a consistent posting cadence across all four platforms, with content tailored to each channel's audience and format
• •Must be able to Cross-post and reshare content between platforms as appropriate (e.g., Instagram to Facebook)
• •Must be able to Develop and maintain a monthly editorial calendar that reflects school events, initiatives, and key moments across all seven campuses
• •Must be able to Stay current on platform trends and best practices to keep our content fresh and engaging
• •Must be able to Capture and produce a range of video and photo content, from short-form social clips to longer, narrative-driven pieces
• •Must be able to Must be fully comfortable operating DSLR/mirrorless cameras, external microphones, and standard production equipment for both video and photography
• •Must be able to This is not a smartphone-only role; professional camera operation is a core requirement
• •Must be able to This role requires strong storytelling instincts
• •Must be able to A significant part of the video work will involve short-form documentary-style content: conducting or facilitating on-camera interviews with students, staff, families, and community members and weaving that footage into clear, authentic, compelling stories
• •Must be able to Shoot photography for use across social media, the ICEF website, newsletters, and other organizational needs
• •Must be able to Edit video for multiple formats and destinations, including Instagram Reels, Facebook, YouTube, the ICEF website, and monthly newsletters, meaning the same content may need to be reformatted and optimized for different platforms and specs
• •Must be able to Produce video content for non-social purposes as needed, including presentations, special events, and one-off organizational needs
• •Must be able to Ensure all video and photo content is polished, on-brand, and appropriately formatted for its intended use
• •Must be able to Manage paid social campaigns and boosted posts across Meta platforms (Instagram and Facebook)
• •Must be able to Strong, hands-on familiarity with Meta Business Suite is a core part of this role
• •Must be able to Work with the Director of Marketing and Communications to set campaign objectives, target audiences, and budgets
• •Must be able to Monitor ad performance and adjust strategy based on results
• •Must be able to Include paid social metrics in monthly reporting
• •Must be able to Create graphics for social media posts, stories, event promotions, newsletters, and internal communications
• •Must be able to This role goes beyond social media design. The consultant will take on a range of graphic design projects across the organization, including flyers, printed materials, presentation decks, and other one-off design needs from various departments
• •Must be able to Support visual asset requests from across the organization, whether or not they are social media related
• •Must be able to Maintain visual consistency with ICEF's brand standards
• •Must be able to Build and manage an editorial calendar aligned with our three pillars: Academics, Arts, and Athletics
• •Must be able to Track performance insights across Instagram, Facebook, LinkedIn, and YouTube
• •Must be able to Deliver a monthly analytics report with key metrics, trends, and recommendations
• •Must be able to While this is a part-time engagement, we need someone who is reasonably accessible during normal business hours for communication, coordination, and occasional quick turnarounds
• •Must be able to Some evening and weekend availability may be required for on-site events, and we'll always do our best to give advance notice
• •Must be able to Someone who genuinely enjoys creating content and telling stories, and who has the skills and experience to do it well across a range of formats and platforms
• •Must be able to The video piece is central to this role. We're looking for someone who is comfortable and confident with the full production process, from operating a DSLR or mirrorless camera and external mic on location, to conducting or facilitating on-camera interviews, to editing footage into short-form, documentary-style pieces that feel authentic and human
• •Must be able to If that kind of storytelling work excites you, you'll fit right in here
• •Must be able to We want one dedicated individual who is invested in ICEF's mission and can show up consistently as a trusted creative partner
• •Must be able to Applications without a portfolio will not be considered
• •Must be able to A portfolio showing range across video (especially storytelling or interview-driven work), graphics, and social content is required with your application
• •Must be able to Spanish language skills are a plus
• •Must be able to Commitment to educational equity and ICEF's mission

Desired Qualifications

• •Spanish language skills are a plus
• •Commitment to educational equity and ICEF's mission