Digital Marketing for National Fitness Brand
On-siteDallas, Texas, United States
Job Summary
Manage website upgrades, performance testing, and troubleshooting while implementing strategies to increase web traffic and subscribers. Own the deployment of new and existing content, including building and publishing landing pages across all domains for both brand and local child sites. Support SEO strategies, dynamic A/B website testing, and ongoing QA of published content and landing pages. Manage user requests, train on CMS tools, and update localized information for all child sites. Support lead generation and conversion funnels for paid and organic campaigns, while designing, testing, and executing email marketing campaigns to optimize customer journeys and automations. Manage email subscriber lists, data extensions, and subscriber health. Support the app by handling push notifications, database updates, feature optimizations, and development changes, including testing all features for an optimized in-app experience.
Required Qualifications
- Expert in web fundamentals (HTML, CSS, JS) and working with APIs
- Experience working with responsive websites and front-end web development
- 3+ Years of CMS management and page building in WordPress
- Knowledge of Salesforce Marketing Cloud Journey Builder platform
- Minimum of 3-5 years of marketing experience
- Fitness experience is a plus
- Must be a problem solver who is able to navigate new projects and assignments
- Must be able to build relationships, genuine connections, and trust, both internally and externally
- Must have a client-first mentality and commitment to excellence and continuous improvement
- Must be proactive and possess strong organization and prioritization skills
- Must have a high attention to detail and ability to manage multiple projects and priorities
- Must demonstrate excellent communication skills and be able to communicate clearly in all various modes (verbal, written, text, etc.)
- Must have well-developed interpersonal skills and a positive attitude
- Must have exceptional time-management skills and be able to execute tasks and responsibilities in an ever-changing environment
- Must be flexible and reliable team player internally and externally
- Must be able to think creatively and be innovative
Desired Qualifications
- Experience with Amazon Web Services and hosting services preferred
- Adobe Creative Cloud Suite
- Figma
- additional creative design platforms
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