Digital Marketing Executive
On-siteMohali, Punjab, India
Job Summary
Execute on-page and off-page SEO strategies to improve search rankings by conducting keyword research and optimizing blogs, landing pages, and product pages. Manage Google Ads, LinkedIn Ads, and PPC campaigns to generate leads, tracking ROI and running A/B tests to improve conversions. Monitor KPIs using tools like Google Analytics, SEMrush, and HubSpot to deliver actionable insights that enhance channel efficiency and campaign ROI. Execute targeted email campaigns and drip sequences while supporting account-based marketing efforts alongside sales. Collaborate with designers, content creators, and product marketing teams to deliver campaigns and support events, webinars, and roundtables with digital amplification.
Required Qualifications
- 2–4 years in digital marketing for B2B SaaS/Tech
- Hands-on experience with SEO, SEM, and performance marketing
- Proficiency in Google Analytics, Google Ads, LinkedIn Ads, SEMrush, HubSpot, or similar tools
- Understanding of content marketing, ABM, and lead nurturing
- Excellent written and verbal communication skills
- Strong analytical mindset and ability to act on insights
- Creativity and attention to detail in campaign execution
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