Digital Marketing Executive
On-siteThāne, Maharashtra, India
Job Summary
Formulate strategies to build lasting digital connections with consumers and plan ongoing social media presence across LinkedIn, Twitter, Facebook, Pinterest, and Instagram. Launch optimized online advertisements through Google Adwords, LinkedIn, and Facebook to increase brand awareness, while actively managing SEO efforts including keyword and image optimization. Prepare online newsletters and promotional emails for distribution, collaborate with designers to improve user experience, and provide creative ideas for content marketing and website updates. Measure performance using Web analytics tools like Google Analytics, WebTrends, and Semrush to acquire insights into online marketing trends and maintain partnerships with media agencies and vendors.
Required Qualifications
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas, Semrush, Uber)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Graduation in digital marketing or relevant field
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