Digital Marketing Executive
HybridIstanbul, Istanbul, Turkey
Job Summary
Digital Marketing Executive at Obilet (Türkiye) will manage daily account management across Google Ads, Meta Business Manager, TikTok Ads, and other platforms; plan and optimize performance marketing campaigns for ROI; conduct keyword/audience/bidding/creative optimizations; monitor performance and run A/B tests; perform market analysis and competitive research; generate actionable reports; collaborate with internal teams to improve strategy and outcomes; support Product with data-driven analyses for hotel inventory growth; allocate budgets based on performance metrics. Requirements include a Bachelor’s degree in Engineering, Statistics, Business, or related fields, 5-6 years in performance marketing with Google Ads/Meta/TikTok, GA4 experience and Power BI as a plus, strong analytical and communication skills, and English fluency. Benefits include hybrid working, birthday leave, health insurance, flexible hours, and development opportunities.
Required Qualifications
- Bachelor’s degree in Engineering, Statistics, Business, or related fields
- 5-6 years of experience in performance marketing channels such as Google Ads, Meta Ads, and TikTok Ads
- Fluency in English, both written and spoken
- Strong analytical, reporting, and A/B testing skills
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