Digital Marketing Executive
$27,000–$32,000 year
HybridNewmarket, England, United Kingdom
Job Summary
Carry out keyword research, competitor analysis, and benchmarking to develop audience segments and bidding strategies for paid media campaigns across Google Ads, LinkedIn, and Meta. Support the team with email automation, CRM segmentation, and performance tracking while delivering insights-driven reports on digital channel engagement and conversion rates. Create and optimise landing pages to improve the digital customer journey, manage website performance metrics, and assist with SEO strategy and organic growth. Monitor campaign performance, test improvements across channels, and help build audience workflows that support lead generation and revenue growth.
Required Qualifications
- 1-2 years' experience supporting or managing paid digital marketing campaigns across platforms such as Google Ads, LinkedIn and Meta
- Some experience assisting with lead generation campaigns, with an understanding of how they tie to commercial objectives
- Hands-on experience working with CRM platforms and marketing automation tools, maintaining data integrity and lead management processes
- Strong understanding of paid media strategy, campaign setup, optimisation, and audience targeting
- Strong analytical skills with the ability to interpret data and identify opportunities for improvement
- Knowledge of attribution modelling and customer journey analysis
- Knowledge of keyword research and search marketing best practices, including SEO and GEO principles
- Excellent organisational skills with the ability to manage multiple campaigns and priorities simultaneously
- Strong written and verbal communication skills
- Growing commercial awareness and an understanding of how marketing activity contributes to pipeline and revenue growth
- Results-driven, with a strong focus on measurable outcomes and continuous improvement
- Highly proactive and, when ready, comfortable taking ownership of campaigns and projects from start to finish
- Naturally curious, with a passion for testing, learning and staying ahead of digital marketing trends
- Detail-oriented with a commitment to accuracy and data quality
- Collaborative team player who builds strong relationships across marketing, sales, and product teams
- Adaptable and comfortable operating in a fast-paced, evolving environment
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