Digital marketing Executive
On-site · Mosta, Il-Mosta, Malta
Job Summary
Digital Marketing Executive to plan, execute, and optimize AX Hotels’ digital and e-commerce strategies. Responsibilities include coordinating web optimization projects, deploying digital campaigns (Google Ads, Facebook, Display), exploring organic and paid channels, SEO/AEO efforts (keyword research, Schema, FAQs), updating and managing website content, producing newsletters and promotional emails, growing email segmentation, collaborating with design/agency teams to improve user experience, and measuring performance with web analytics tools. Candidate should bring WordPress experience, Schema knowledge, keyword research/audit tooling, Mailchimp, and strong analytical and communication skills to support revenue growth and competitive positioning.
Required Qualifications
- Proven experience as Digital Marketing Executive or similar role.
- MQF Level 6 or equivalent qualification required.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with Wordpress, Schema, Keyword Research/Prompt & Audit tools and Mailchimp.
- Good knowledge of Google Analytics and similar.
- Project management skills and abilities are required.
- Knowledge in content strategy and search/answer engine optimisation.
- A sense of aesthetics and a love for great visual communication.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
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