Digital Marketing & Customer Analytics Manager
$80,000–$100,000 year
On-site · Las Vegas, Nevada, United States
Las Vegas, Nevada, United StatesOn-siteFull Time$80,000–$100,000 yearMid LevelBachelors DegreeEnterprise
Type
Full Time
Level
Mid Level
Education
Bachelors Degree
Company size
Enterprise
Job Summary
The Digital Marketing & Customer Analytics Manager role involves turning complex digital data into actionable insights to drive growth across MGM Resorts. Responsibilities include analyzing digital marketing campaigns, leading a team of analysts, and maintaining analytical dashboards to report on campaign performance. The ideal candidate should possess a Bachelor's degree, at least two years of relevant experience, and skills in data analysis, coding, and digital analytics tools.
Required Qualifications
- Bachelor’s degree required
- 2+ years of prior relevant professional experience required
Desired Qualifications
- Experience writing and executing code (e.g., SQL, Python, Azure Databricks)
- Hands-on experience with digital analytics tools such as Adobe Analytics and/or Google Analytics
- Strong analytical and quantitative skills
- Proven ability to identify problems quickly and deliver data-driven solutions
- Strong understanding of digital traffic drivers, data visualization, and analytical problem-solving
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