Digital Marketing Copywriter Communications Journalist
On-siteAustin, Texas, United States
Job Summary
Write high-performing copy across email, ads, landing pages, sales pages, and product launches for influential entrepreneurial media and education brands. Translate the brand voice into compelling messaging that converts readers into followers and subscribers into customers. Collaborate with design, growth, and content teams to ensure creative alignment while using performance data to continuously optimize conversion rates and engagement. Research audience psychology, competitors, and market trends to refine tone, message, and offers for new course and product launches. Maintain accuracy, authenticity, and creativity while balancing commercial goals. Based in Austin Metro or fully committed to relocating for in-person collaboration with leadership.
Required Qualifications
- Based in Austin Metro area or fully committed to relocating to collaborate in person
- 3–7+ years' experience in direct response or performance copywriting
- Experience ideally within eLearning, digital education, or media brands
- Understanding of the psychology of persuasion and emotional resonance
- Ability to thrive in a fast-moving, founder-led company where creativity and commercial outcomes go hand-in-hand
Desired Qualifications
- Demonstrated ability to write campaign copy that directly drove revenue growth or high conversion rates
- Experience crafting landing pages, emails, or ads that achieved top 5% CTR or conversion performance
- Experience contributing to brand voice evolution or scaling audiences through storytelling
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