Digital Marketing Coordinator
$83,907–$104,874 year
On-siteSalinas, California, United States
Job Summary
Recommend, create, and execute digital communications strategies, campaigns, and messaging for Salinas Valley Health. Guide digital projects from start to finish, managing websites, intranet, social media, and email marketing. Design culturally sensitive education and outreach strategies across various platforms. Create and post content on Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms while managing content calendars. Evaluate website architecture and navigation, recommending and implementing approved changes. Gather and analyze data to provide insights and recommendations to the marketing team. Assist with digital brand reputation efforts by managing patient reviews on third-party rating sites. Serve as the point person for customer relationship management platforms and compile campaign tracking data. Coordinate digital marketing activities with partners, vendors, and other departments. Occasional availability on evenings and weekends for organizational needs.
Required Qualifications
- Bachelor's Degree in related field
- Minimum of two (2) years' experience creating and publishing content on public-facing social media, websites and other digital properties
- Experience preferably in the healthcare field
- Documented writing and project management experience
- Understanding of digital analytics, social media management tools and content management systems
- Proficiency with Microsoft Office Suite
- Strong writing, speaking and presentation skills
Desired Qualifications
- Knowledge of Adobe Photoshop and InDesign
- Bilingual – English/Spanish
- Occasional availability on evenings and weekends for organizational needs
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