Digital Marketing Coordinator
On-siteOld Point Station, South Carolina, United States
Job Summary
Schedule and publish email, social media, and digital marketing campaigns using HubSpot, Meta, and OptinMonster. Manage audience segmentation, A/B testing, and performance tracking while optimizing send times to improve deliverability and engagement. Monitor key performance indicators, maintain sender reputation, and assist in implementing growth initiatives like lead magnets. Collaborate with the Director of Digital Initiatives to align strategies with brand storytelling and ministry objectives, ensuring all efforts reflect Christian values and compliance with regulations such as GDPR and CAN-SPAM. Support SEO efforts, website content management, and video optimization to enhance engagement and visibility.
Required Qualifications
- 2-4 years of professional experience in marketing, digital media, or a related field
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Strong understanding of digital marketing channels and platforms
- Proficiency in marketing tools such as HubSpot, Google Ads, and Facebook Ads Manager
- Interest and experience in digital marketing, email campaigns, and social media
- Strong analytical skills with the ability to interpret data and apply insights
- Excellent organizational and time-management skills, with the ability to manage multiple tasks in a fast-paced environment
- Strong written and verbal communication skills with the ability to collaborate across teams
- High attention to detail and ability to work independently
- Must be a Christian and align with Inspiration Ministries' Statement of Faith
- Ability to commute between business office locations
- Travel out-of-town to attend training and meetings on an as needed basis
Desired Qualifications
- Experience with project management tools is a plus
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