Digital Marketing Coordinator
On-siteBaton Rouge, Louisiana, United States
Job Summary
Coordinate digital marketing campaigns, paid advertising, and email initiatives while managing social media calendars and online business listings. Maintain website content, create marketing assets, and prepare monthly performance reports using analytics tools. Evaluate member-facing digital experiences to recommend improvements to usability and accessibility. Collaborate with Digital Services and external partners to ensure brand consistency and drive engagement. Monitor industry trends and regulatory changes to support platform improvements. This entry-level role supports Essential Credit Union's digital strategy, requiring 1-3 years of marketing experience and a Bachelor's degree.
Required Qualifications
- Bachelor's Degree in Digital Marketing (preferred), Marketing, Communications, or a related field
- 1-3 years of experience in marketing, communications, digital marketing, or a related field
- Ability to read, write, and speak in English at an advanced level
- Ability to multi-task while maintaining attention to detail
- Ability to work independently while being a team player
- Strong Time Management skills
- Must be capable of climbing/descending stairs in emergency situations
- Must be able to operate routine office equipment including telephone, copier, facsimile and calculator
- Must be able to routinely perform work on computer for an average of 6-8 hours per day
- Must be able to work extended hours whenever required or requested by management
- Must be capable of regular, reliable and timely attendance
- Must exercise discretion with confidential information
- Ability to adapt to changing priorities
- Must be able to provide excellent internal and external customer service
Desired Qualifications
- Bachelor's Degree in Digital Marketing (preferred), Marketing, Communications, or a related field
- Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar digital marketing certifications
- Financial institution experience
- Member-centric mindset with a passion for digital innovation and service excellence
- Advanced Computer Knowledge
- Maintain knowledge of Microsoft Office Products and marketing technology platforms
- Maintain working knowledge of website CMS, email marketing, analytics, and social media management tools
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