Digital Marketing & Content Specialist
On-siteShelton, Washington, United States
Job Summary
Digital Marketing & Content Specialist responsible for developing and executing digital content strategies across social media, website, mobile app, email, text messaging, and other digital channels to drive brand awareness, audience engagement, and online growth. Serves as a key contributor to the Marketing team, ensuring a consistent brand voice and engaging digital experiences across platforms. Manage social platforms (Facebook, Instagram, LinkedIn, YouTube, X, and emerging channels), create and publish content, develop content calendars, monitor trends, respond to inquiries, grow organic reach, capture written/visual/video content, manage website and mobile app content, track performance metrics, coordinate with internal teams and external vendors, execute email and text campaigns, optimize campaigns based on data, support paid advertising, maintain vendor relationships, monitor KPIs, analyze performance, and provide actionable insights to improve engagement and conversions. Adhere to tribal gaming regulations and internal controls as part of duties; demonstrate professionalism, cultural awareness, and guest-centric service.
Required Qualifications
- Knowledge, Skills, and Abilities
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
- Strong verbal, written, and interpersonal communication skills.
- Ability to communicate effectively with team members, vendors, leadership, and guests.
- Strong attention to detail with ability to manage multiple deadlines and priorities.
- Ability to interpret marketing performance data and identify actionable insights.
- Strong understanding of engagement metrics, conversion tracking, and campaign performance.
- Proficiency in Microsoft Office Suite.
- Experience with social media management platforms and digital marketing tools.
- Experience with analytics and reporting tools such as Google Analytics.
- Experience with content creation tools such as Adobe Creative Suite, Canva, or similar platforms.
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field preferred.
- Equivalent combination of education and relevant experience may be considered.
- Minimum 3–5 years of experience in social media management, digital content creation, website management, email marketing, and digital campaigns.
- Gaming, hospitality, entertainment, or resort industry experience preferred.
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