Digital Marketing & Content Lead
$50,000–$50,000 year
RemoteCanada
Job Summary
Develop and execute digital marketing strategies across multiple client brands, managing paid advertising campaigns on Google Ads and social platforms while continuously optimizing for return on investment. Lead content strategy by creating calendars and producing engaging material for LinkedIn, blogs, email, and website landing pages. Coordinate integrated multi-channel campaigns, track performance using Google Analytics and reporting tools, and prepare actionable insights for ongoing improvement. Research market trends and competitor activity to identify growth opportunities, ensuring consistent branding across all communications. Work independently in a remote environment based in Calgary, Alberta, with occasional travel for content shoots and events.
Required Qualifications
- Previous experience in digital marketing, content marketing, or marketing strategy
- Experience managing Google Ads campaigns
- Experience with paid social advertising platforms
- Strong copywriting and business writing skills
- Experience developing content calendars and marketing campaigns
- Experience with email marketing platforms
- Experience using Google Analytics and campaign reporting tools
- Strong understanding of SEO best practices
- Proficiency in Microsoft Office and Google Workspace
- Excellent organizational, analytical, and project management skills
- A degree in Marketing, Communications, Business, or a related field
- Relevant experience
- Initiative
- A proven ability to execute successful marketing campaigns
- Must be based in Calgary, Alberta
- Must have access to a reliable vehicle
- Flexibility and the ability to travel as needed
Desired Qualifications
- Salesforce experience
- Experience with Content Management Systems (CMS)
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