Digital Marketing & Communications Manager
$101,867–$127,250 year
Hybrid · Rockville, Maryland, United States
Job Summary
Develop and execute digital marketing plans and communication strategies to define, develop and promote the USP Education portfolio of courses, content, and modes of delivery to meet department and organizational goals. Drive integrated campaigns across Pharma, Biotech, Universities, and Healthcare Organizations to maximize enrollment and usage of USP Education programs, subscriptions, and content licensing. Lead creation of assets (video, white papers, graphics, images, copy) for social, email, and web in collaboration with cross-functional teams; manage agencies, deploy promotional tools, and integrate CRM data for US and Europe. Monitor campaigns using KPIs, analyze trends, and apply insights to improve performance; contribute to a fast-paced, inclusive team environment and uphold USP’s commitment to quality standards.
Required Qualifications
- Bachelor’s degree in marketing, business, commercial education, life sciences or other related field
- At least five (5) years of hands-on experience with marketing/digital marketing of educational products, services, or solutions in the pharma, life sciences, university, or healthcare industry
- At least two (2) years of experience in product/brand marketing or customer-facing role in the Pharma or healthcare industry
- At least (2) years of experience leading and managing teams in a highly matrixed organization
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