Digital Marketing & Communication Manager
On-siteSubang Jaya, Selangor, Malaysia
Job Summary
Develop and execute digital marketing strategies driving brand awareness, lead generation, and business growth across Asia. Manage and optimise digital channels including websites, social media, email, and paid media while overseeing content publishing and activation. Monitor website performance, SEO, and conversion metrics to identify improvement opportunities. Track, analyse, and report on digital marketing and lead generation performance against established KPIs to support data-driven decision-making. Manage relationships with agencies and vendors to ensure quality delivery and operational excellence. Requires a Bachelor's degree and six years of digital marketing experience. Join ROCKWOOL Group, the world leader in stone wool products, to help tackle sustainability challenges.
Required Qualifications
- Bachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related discipline
- Minimum 6 years of relevant experience in digital marketing, campaign execution, website management, and digital channel optimisation
- Hands-on experience managing digital channels, marketing platforms, analytics, and content management systems
- Strong understanding of digital marketing performance, lead generation, and campaign optimisation
- Strong analytical, project management, and stakeholder management skills
Desired Qualifications
- Experience in a regional and/or B2B environment
- Experience with CRM, lead management and marketing automation platforms
- Working knowledge of Adobe Creative Suite or similar design tools
- Experience managing agencies, vendors or external partners
- Proactive, adaptable, with a continuous learning mindset
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