Digital Marketing, Communication and Campaign
Hybrid · Milan, Lombardy, Italy
Job Summary
Marketing Business Partner to localize and execute European/global digital marketing campaigns for the Italian market (Milan). Responsible for planning and coordinating demand generation, lead nurturing, client engagement, and retention; managing Marsh Italy's digital ecosystem (website, social channels, CRM-driven communications); developing and executing marketing automation, email programs, and lead generation initiatives; creating and optimizing content with SEO best practices; editorial planning for social media (notably LinkedIn); analyzing campaign performance to drive continuous improvement; collaborating with internal stakeholders and regional teams to deliver integrated marketing initiatives; coordinating with the Continental Europe Digital & Creative Hub and contributing to corporate communications activities. The role supports a dynamic international environment with focus on digital marketing, communications, and project management.
Required Qualifications
- Master's degree in Marketing, Communications, Digital Marketing, Communication Design, or related field
- Proven professional experience in digital marketing and communications within large, complex organizations or agencies
- Experience developing and executing integrated marketing campaigns in fast-paced, regulated environments
- Strong knowledge of digital marketing disciplines and marketing technologies (automation, CRM, CMS, analytics)
- Excellent written and spoken Italian and English
- Advanced proficiency with Microsoft Office
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