Digital Marketing & Business Analyst
On-siteRiyadh, Riyadh Region, Saudi Arabia
Job Summary
Monitor digital service performance using KPIs such as traffic, conversion, subscriptions, and revenue to identify optimization opportunities and profitability improvements. Conduct competitive analysis, benchmark market trends, and produce weekly and monthly performance reports with actionable recommendations. Support the planning and execution of digital marketing campaigns across acquisition channels, collaborating with cross-functional teams to align initiatives with business objectives. Coordinate the launch of new digital services and marketing initiatives, managing project timelines and deliverables while monitoring operational performance. Build strong relationships with internal stakeholders and external partners, preparing presentations and business reports for management. Assist in developing localized marketing materials adapted to the Saudi market and contribute creative ideas to improve customer acquisition and retention.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Economics, Engineering, or a related field
- 2–5 years of experience in Digital Marketing, Business Analysis, Product Marketing, Digital Services, Telecom, Mobile Payments, VAS, FinTech, or a similar digital environment
- Experience in the Saudi market is a strong advantage
- Strong analytical mindset with excellent attention to detail
- Ability to interpret business data and transform it into actionable recommendations
- Comfortable working with KPIs, dashboards, and performance reporting
- Advanced Excel skills
- Good understanding of digital marketing channels and customer acquisition
- Ability to analyze campaign performance and recommend improvements
- Strong organizational and coordination skills
- Ability to manage multiple priorities in a fast-paced environment
- Experience using Jira or similar project management tools
- Excellent communication and interpersonal skills
- Ability to work effectively with multicultural and cross-functional teams
- Strong presentation skills
- Fluent English and Arabic (spoken and written)
- Experience in one or more of the following industries: Mobile Payments, Telecom, Value-Added Services (VAS), Digital Content, Digital Advertising, FinTech, Subscription-based Digital Services
Desired Qualifications
- Experience with Looker, Tableau, Power BI, or similar BI tools
- Knowledge of subscription-based digital services
- French language skills
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