Digital Marketing Assistant Manager
On-siteLiverpool, England, United Kingdom
Job Summary
Line manage junior digital marketing team members through one-to-ones, appraisals, and workflow planning to ensure realistic deadlines and balanced workloads. Oversee digital campaigns from concept to delivery across four global brands, coordinating internal and external resources while maintaining consistent brand messaging and GDPR compliance. Analyse large data sets to translate findings into commercial insights, optimise campaigns for ROI, and produce monthly and quarterly reporting for senior leadership. Support business development and lead generation through web, social, search, and email channels, driving inbound enquiries and improving conversion rates.
Required Qualifications
- An experienced digital marketing professional with a proven record of planning and delivering campaigns that achieve ROI.
- Well informed across the digital marketing mix, spanning web, organic and paid social, paid search and email, with the ability to adapt tone of voice for different markets and audiences.
- Experience of managing high-budget SEO and PPC campaigns, from keyword strategy and bid management through to performance tracking.
- Experience of improving customer journeys and conversion across websites, including CRO, landing page and form optimisation.
- The ability to develop and oversee complex campaigns from concept to execution.
- Some experience of line management, or the readiness and judgement to take it on and develop more junior colleagues.
- Strong commercial and analytical judgement, comfortable turning data into decisions.
- Confident with stakeholders and credible enough to influence at a senior level.
- Degree level or equivalent in a marketing or business related subject, or equivalent experience.
- A driving licence and access to a car.
- Familiarity with the digital marketing tool stack, including analytics, social management and paid media platforms.
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