Digital Marketing and Content Manager
On-siteCalgary, Alberta, Canada
Calgary, Alberta, CanadaOn-siteFull TimeSenior LevelBachelors DegreeMedium
Full TimeSenior LevelBachelors DegreeMedium
Job Summary
Develop annual content strategies and lead creative direction for lifestyle, product, and campaign shoots. Manage organic social media, email marketing, SMS, and CRM calendars while overseeing blog and SEO planning. Translate strategies into digital campaigns across owned channels, coordinate with internal teams and external media agencies, and direct the Content Creator to ensure a consistent pipeline of high-quality assets. Review GA4, Shopify, and CRM insights to evaluate performance trends and recommend optimizations. Bachelor's degree required with 3+ years in digital marketing leadership.
Required Qualifications
- Bachelor's degree in Marketing, Communications or related field
- 3+ years in digital marketing, content marketing or social media leadership
- Strong portfolio of digital campaigns and content
- Experience leading photo/video shoots and content production
- Experience with Meta, Instagram, TikTok, Pinterest, YouTube and email marketing
- Working knowledge of GA4, Shopify Analytics and Klaviyo
- Experience managing external agencies
- Excellent copywriting, storytelling, project management and communication skills
- Experience managing cross-functional projects and collaborating with internal stakeholders
Desired Qualifications
- Familiarity with AI-powered marketing and content creation tools
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.