Digital Marketing Analytics Manager
Hybrid · Reading, England, United Kingdom
Job Summary
Lead the strategic direction of paid media analytics, build and manage a high-performing analytics team, and partner with Digital Campaign, Performance Marketing, and insights teams to analyze performance and drive data-led strategies. Develop and own reporting frameworks delivering weekly/monthly insights and actionable recommendations. Build forecasts using historical data and third-party tools to optimize media budget planning. Drive data automation initiatives (data extraction, cloud storage, reporting via SQL and Tableau). Manage analytics projects such as MMP app tracking and digital marketing data infrastructure. Collaborate with data scientists to design, measure, and validate media performance and attribution models. Present performance insights and strategic recommendations to stakeholders across the business.
Required Qualifications
- 8+ years of experience in analytics or equivalent
- leadership experience building and managing teams in fast-paced environments
- strong educational background in marketing, data science, business analytics, statistics, or related fields
- expertise in digital marketing measurement platforms (GA4, Adobe, MMPs) and visualization tools (Power BI, Tableau)
- advanced technical skills in Excel, SQL/Python
- deep understanding of digital channels (Meta, Google) and attribution
- strong analytical mindset and stakeholder management skills
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