Digital Marketing Analyst
On-siteNew York City, New York, United States or New York, United States
Job Summary
Conduct quantitative analysis using A/B testing, multivariate analysis, and Google Analytics to optimize web assets, track traffic patterns, and measure ROI across direct mail, email, and digital campaigns. Execute SEO and SEM strategies to drive organic traffic growth while managing social media properties and content distribution channels. Develop operational reports, dashboards, and actionable insights for Product teams by analyzing customer journeys and consumer behavior. Collaborate within SCRUM teams using JIRA and Confluence to identify product improvement opportunities and enhance web system efficiency through responsive design and tag management.
Required Qualifications
- At least a Bachelor's Degree in Marketing or Business Administration
- 3-5 years of experience in content or industries marketing in a high growth company
- 1+ years of Google AdWords experience
- 1+ years of Google Analytics experience
- Strong communications and writing skills
- Ability to work well cross functionally
- Proven track record in performing well in a fast paced environment
- Organizational skills to manage multiple projects with tight deadlines effectively
- Out of the box thinker
- Ability to attract brilliant idea generators
- Strong self-starter
- Ability to build a network within the broader organization
- Familiarity with HTML, CSS and JavaScript
Desired Qualifications
- Adobe Creative Suite
- Google AdWords Certification
- Google Analytics Certification
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