Digital Marketing Analyst, Owned Media (Hybrid)
$58,000–$70,000 year
HybridCharlotte, North Carolina, United States
Job Summary
Execute and support campaigns across Belk.com Homepage, Email, SMS, and Push Notifications, ensuring content is accurately built, targeted, and launched. Translate marketing plans into channel-specific execution strategies while managing campaign setup across multiple content management platforms. Partner with Marketing, Creative, Merchandising, and eCommerce teams to develop content calendars and prioritize adaptations based on customer needs and business priorities. Own detailed quality assurance of campaigns prior to launch, troubleshooting executional issues and resolving them quickly. Manage multiple campaigns and deadlines simultaneously in a fast-paced retail environment, proactively identifying timing risks and escalating when needed. Requires designated hybrid in-office work; 3+ years of experience in CRM, lifecycle marketing, and digital analytics.
Required Qualifications
- 3+ years of experience in CRM, lifecycle marketing, personalization, or digital analytics
- Strong understanding of Email, SMS and Push and how customer strategies work across owned channels
- Experience with A/B testing, holdouts, incrementality, and test-and-learn methodologies
- Demonstrated ability to move from insight → opportunity → activation → learning → scale, or customer journey orchestration platforms
- Industry experience: Retail eCommerce, consumer goods or direct to consumer
- Proven experience with customer-centric design and personalization strategy
- Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems
- Experience using customer analytics and AI-driven capabilities to improve personalization relevance and business outcomes
- Track record of gaining collaboration and alignment across diverse, cross-functional teams
- Experience balancing promotional, loyalty, lifecycle, and personalized communications within a unified customer contact strategy
- Requires designated hybrid in-office work scheduled
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