Digital Marketing Admin
$38,500–$48,000 year
On-siteUnion, New Jersey, United States
Job Summary
Research audience preferences and discover current trends to develop original content for social media accounts. Create engaging text, image, and video posts designed to sustain curiosity and create buzz around new products. Measure web traffic and monitor SEO while staying up-to-date with changes in all social platforms to ensure maximum effectiveness. Facilitate online conversations with customers, respond to queries, and report on reviews and feedback. Train co-workers to use social media in a cohesive way and suggest new ways to attract prospective customers through promotions and competitions. Develop an optimal posting schedule considering engagement metrics. This role supports NeuroPath Healthcare Solutions' technology-driven healthcare offerings to hospitals and long-term care facilities.
Required Qualifications
- Proven work experience as a Social media admin/coordinator
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research and Google Analytics
- Ability to deliver creative content (text, image and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to gasp future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills
- BS degree in Marketing, New media or relevant field
- A minimum of an Associate's Degree is Required
- Marketing: 1 year (Preferred)
- 8-hour shift
- Day shift
- Monday to Friday
- COVID-19 considerations: To keep our employees safe we have implemented social distanced work areas for all office employees. Daily health and wellness checks of all employees and visitors upon entry to our building and regular sanitation of common areas and touch points.
- Work Location: One location
- Work Remotely: No
Desired Qualifications
- internally motivated
- adaptive
- tech-savvy
- professional
- interest in communicating with clients through online channels
- client-focused organization
- create and maintain a strong online presence
- implement online marketing strategies through social media accounts
- develop original content
- suggest creative ways to attract more customers and promote our brand
- increase web traffic and customer engagement metrics aligned with broader marketing strategies
- Research audience preferences and discover current trends
- Create engaging text, image, and video content
- Design posts to sustain readers' curiosity and create buzz around new products
- Measure web traffic and monitor SEO
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Train co-workers to use social media in a cohesive and beneficial way
- Facilitate online conversations with customers and respond to queries
- Report on online reviews and feedback from customers and fans
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics
- Oversee social media accounts' layout
- Suggest new ways to attract prospective customers, like promotions and competitions
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