Digital Marketer (E-commerce)
$24,000–$33,600 year
Remote
Job Summary
Own and execute the company's email marketing strategy using Klaviyo, including campaigns, automations, and customer lifecycle flows. Build and optimize sequences such as welcome flows, abandoned cart recovery, and win-back campaigns while monitoring performance to improve revenue per recipient and conversion rates. Support customer acquisition initiatives across paid e-commerce channels and assist with TikTok Shop strategy, product launches, and marketplace growth. Coordinate influencer outreach and manage social media initiatives across Instagram, Facebook, and TikTok. Collaborate on website improvements, merchandising strategy, and conversion rate optimization efforts based on data and customer insights.
Required Qualifications
- Minimum of 3 years of experience in digital marketing, preferably within e-commerce or direct-to-consumer brands
- Strong hands-on experience with Klaviyo or similar email marketing platforms
- Proven success managing email campaigns and automated customer lifecycle flows that drive measurable revenue
- Experience working with Shopify or other e-commerce platforms
- Understanding of customer acquisition, retention, and e-commerce marketing metrics
- Experience with paid social advertising or other paid acquisition channels
- Strong analytical skills with the ability to interpret data and optimize campaign performance
- Excellent written communication skills and attention to detail
- Ability to work independently in a fast-paced remote environment
Desired Qualifications
- Experience with TikTok Shop or social commerce platforms
- Experience managing influencer campaigns or affiliate programs
- Knowledge of conversion rate optimization and website UX best practices
- Familiarity with Shopify themes, Liquid, or technical marketing implementations
- Experience within the fashion, eyewear, beauty, or consumer products industries
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