Digital Investment Associate
On-siteDallas, Texas, United States
Job Summary
Execute campaign builds, trafficking, launches, monitoring, and routine optimizations across digital media platforms. Assist with pacing, performance monitoring, and quality assurance for budgets, audiences, targeting, creative assets, URLs, tracking parameters, and settings. Contribute observations and optimization recommendations while conducting audience, keyword, marketplace, publisher, inventory, and competitive research. Manage recurring operational tasks and lower-complexity campaign activities under the guidance of Platform Managers and Specialists. Stay current on digital advertising platforms, media products, privacy considerations, and industry trends through team meetings and trainings. This entry-level role builds a broad foundation across paid search, paid social, programmatic, and retail media before developing deeper expertise within a specific channel.
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred; equivalent experience will also be considered
- Experience (0-2 years) in digital marketing, paid media, advertising, analytics, or a related field preferred; relevant internship experience is welcome
- Strong interest in digital advertising, media platforms, performance marketing, and data-informed decision-making
- Excellent attention to detail and strong organizational skills
- Comfortable working with numbers, spreadsheets, budgets, and campaign performance data
- Strong written and verbal communication skills
- Ability to manage multiple assignments and deadlines in a fast-paced agency environment
- Proactive mindset with a willingness to ask questions, accept feedback, and continuously learn
- Team-oriented, adaptable, dependable, and resourceful approach
- Working knowledge of Excel or Google Sheets and PowerPoint
Desired Qualifications
- Familiarity with digital advertising platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, TikTok Ads Manager, Simpli.fi, TheTradeDesk, Amazon Ads, Walmart Connect, or similar platforms is a plus
- Familiarity with GA4, campaign tracking, ad serving, or digital media platform certifications is a plus
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