Digital Infra Performance Sr Executive
On-siteTaipei, Taiwan, Taiwan
Job Summary
Develop and deploy digital trade activation strategies tailored to the Taiwan market, translating business needs into engagement plans and platform enhancements. Lead external agencies and internal contributors in designing, delivering, and optimizing digital journeys, content, and new features while ensuring full compliance with PMI standards and local regulatory requirements. Partner with Commercial, Channel, and Marketing teams to execute initiatives that improve trade partner engagement and evaluate B2B and B2C digital performance through data analysis. This hands-on role requires a data-driven mindset to identify insights and optimize the end-to-end user journey, supported by a competitive salary package and comprehensive benefits.
Required Qualifications
- Minimum 5 years of experience in marketing or commercial teams within FMCG or retail
- At least 2 years in digital marketing
- Strong digital marketing and advanced analytics skills
- Ability to lead digital cycle planning independently
- Data-driven mindset with the ability to evaluate digital performance and optimise the end-to-end user journey
- In-depth knowledge of MS-Windows environments
- Knowledge of application development tools
- Knowledge of databases
- General knowledge of network operating systems
- General knowledge of communication systems
- General knowledge of software development methodology
- Strong stakeholder management skills
- Ability to collaborate effectively across multiple functions
- A College/University degree in marketing, business or a related field
- Fluent English
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