Digital Growth Manager
On-siteBelgrade, Central Serbia, Serbia
Job Summary
Develop and implement a complete digital ecosystem strategy across all international markets, defining annual and quarterly plans aligned with business objectives. Coordinate performance marketing campaigns on Meta, Google, YouTube, and TikTok while analyzing key KPIs to optimize investments and test growth initiatives. Manage digital assets including website, social channels, CRM, and educational content through partner coordination rather than independent production. Lead cross-functional projects with the CEO, sales, R&D, and external agencies to ensure delivery against budgets and timelines. Support distributors and adapt digital activities for diverse regional markets while establishing international digital standards.
Required Qualifications
- Minimum 5 godina iskustva u Digital Marketing, Digital Growth ili Performance Marketing ulozi
- Iskustvo u planiranju, razvoju i optimizaciji digitalnih kampanja
- Iskustvo u radu sa međunarodnim tržištima
- Iskustvo u koordinaciji digitalnih agencija i eksternih partnera
- Dobro razumevanje performance marketinga i marketing analitike
- Poznavanje Google Ads, Meta Ads, Google Analytics 4 (GA4), Google Tag Manager i SEO alata
- Iskustvo u radu sa CRM i email marketing platformama
- Dobro poznavanje Excela i rada sa podacima
- Aktivno znanje engleskog jezika za svakodnevnu poslovnu komunikaciju
- Razmišlja strateški i analitički
- Donosi odluke na osnovu podataka
- Ima izražene organizacione i projektne veštine
- Uspešno koordinira više projekata i partnera
- Pokazuje visok nivo odgovornosti i inicijative
- Ima odlične komunikacione veštine
- Želi kontinuirano da uči i profesionalno se razvija
Desired Qualifications
- Iskustvo u FMCG, beauty, dermokozmetičkoj, farmaceutskoj ili retail industriji je poželjno
- Poznavanje Looker Studio ili Power BI alata predstavlja prednost
- Poznavanje CRO i A/B testiranja predstavlja prednost
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