Digital Growth Manager
HybridStockholm, Stockholm, Sweden
Job Summary
Own and execute Sweed's digital growth strategy across all channels, driving customer acquisition, retention, and revenue through data-driven marketing. Lead paid media performance across key digital channels, overseeing campaign optimization, creative A/B testing, and audience growth while managing budgets and commercial metrics. Create and execute compelling content including copy, photo, and video to support both brand building and commercial objectives across paid, owned, and earned channels. Translate consumer and performance insights into actionable growth opportunities and present strategic recommendations to foster a data-driven culture. Oversee the content team, build scalable processes, and drive cross-functional collaboration to ensure high-quality execution.
Required Qualifications
- 5+ years of experience in digital, growth, or performance marketing
- Proven experience in the beauty, skincare, cosmetics, fashion, or lifestyle industry
- Experience leading creative/content and performance marketing
- Strong understanding of e-commerce and direct-to-consumer business
- Commercially minded with strong analytical skills and experience managing budgets and performance
- Strong creative judgment with a deep understanding of social-first marketing and consumer behavior
- Experience leading cross-functional teams and managing stakeholders
- Strategic, hands-on, entrepreneurial, and an excellent communicator
- Fluency in English
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