Digital Fundraiser
$85,000–$95,000 year
On-siteOakland, California, United States
Job Summary
Develop and execute comprehensive digital fundraising strategies, including email campaigns, donor segmentation, and A/B testing to optimize conversion funnels. Manage online donation experiences and website performance while collaborating with communications and database teams to ensure data accuracy. Grow the email subscriber base through paid ad campaigns, social media promotions, and lead generation initiatives. Lead the monthly giving program by recruiting, retaining, and upgrading recurring donors based on behavioral analysis. Produce regular reports on revenue, audience growth, and ROI to refine fundraising performance.
Required Qualifications
- 5+ years of experience in digital fundraising, online marketing, audience development, or related fields
- Demonstrated ability to build consensus and project manage effectively with a wide range of internal stakeholders
- Experience with list-building using both organic and paid acquisition channels, with emphasis on reaching new audiences and building and fostering long-term engagement
- Experience successfully managing online fundraising campaigns and contributing to increased revenue growth over time
- Familiarity with digital engagement metrics and experience with using data and analytics to evaluate and improve digital campaigns
- Strong understanding of email marketing platforms and donor CRMs
- Excellent writing, copy editing, and storytelling skills
- Strong analytical and project management skills
Desired Qualifications
- Experience working in environmental, Indigenous rights, climate, social justice, or advocacy organizations
- Spanish/Portuguese proficiency
- Experience managing digital advertising campaigns
- Knowledge of conversion rate optimization and A/B testing
- Familiarity with monthly giving and donor lifecycle strategies
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