Digital Engagement Strategist

Digital Engagement Strategist at Penn State College of Engineering in a hybrid role responsible for turning complex engineering topics into engaging content for students, alumni, faculty, and industry partners. Responsibilities include creating, editing, and amplifying social media posts and newsletters; producing high-quality content (short-form video, photography, copy); editing for accuracy, clarity, accessibility, and AP style; monitoring and responding to social channels; balancing daily posting with campaigns; ensuring accessibility and branding; attending campus events to gather content; collaborating with stakeholders across the college and University; developing campaign timelines, performance metrics, and analytics-driven recommendations; and leveraging knowledge of social media platforms and marketing tools to broaden reach. Required qualifications include a Bachelor's Degree and 3+ years of relevant experience. Preferred skills include strong writing, editing, verbal communication, and proficiency with design and analytics tools.