Digital & E-Commerce Manager

Digital & E-Commerce Manager responsible for SEM campaigns and ROI-aligned digital marketing efforts across hospitality brands. Key duties include managing SEM, sourcing local/region partners to drive qualified traffic and incremental room nights, optimizing display advertising and ROI, coordinating website content to promote destinations, increasing revenue during peak and off-peak periods, coordinating email marketing and expanding the email database, supporting indirect account managers with e-commerce merchandising, co-managing advertising campaigns, and providing monthly performance reports to senior leadership. The role emphasizes in-portal digital visibility, collaboration with tourism partners, and KPI-driven website performance improvements. Opportunities for growth within Accor properties and participation in ESG initiatives are highlighted.