Digital Demand Strategist
On-siteWarsaw, Mazovia, Poland
Job Summary
Drive demand and funnel fill for a defined product portfolio through end-to-end inbound digital campaigns, owning the customer journey strategy from Awareness through Loyalty. Partner closely with Product Marketing, Content, and Channel Owners to translate commercial priorities into integrated, high-impact campaigns across lead generation and eCommerce, aligning content, channels, and strategies to business objectives. Act as the single digital marketing point of contact for the portfolio, leveraging data-driven insights to optimize performance and influence cross-functional teams. This fully remote position requires a Bachelor's degree and 5+ years of B2B demand generation experience, with up to 10% travel to EU and U.S. events.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Digital Marketing, Life Sciences, or a related field
- Equivalent combination of education and relevant experience
- 5+ years of experience in B2B demand generation, digital marketing, growth marketing, or inbound marketing
- Proven track record of driving pipeline growth, lead generation, and measurable business outcomes
- Demonstrated expertise in developing and optimizing end-to-end customer journeys across multiple digital channels, including web, SEO/AEO, email, paid media, and social media
- Strong analytical, strategic, and stakeholder management skills
- Ability to translate business goals into integrated marketing strategies
- Ability to influence cross-functional teams
- Ability to use data-driven insights to optimize performance
- Excellent written and spoken English
- Ability to critically review marketing content
- Ability to identify quality gaps
- Ability to provide editorial feedback
- Ability to confidently recommend improvements to content creators, marketers, and stakeholders
- Ability to travel up to 10% of time in EU and U.S. for essential in-person internal events
Desired Qualifications
- Previous experience in Life Sciences, Healthcare, Biotechnology, Medical Devices or other complex B2B industries
- Hands-on experience with content management systems, marketing automation platforms and adjacent platforms
- Experience with Sitecore
- Experience with Marketo
- Experience with Salesforce.com
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