Digital Creative Concept – Social & Performance – for dm-drogerie markt

Develop creative Social and Performance concepts for dm-drogerie markt, translating campaign ideas into channel-specific strategies, formats, and creatives for Instagram, TikTok, Meta, and Pinterest. Think Social First by crafting hooks, storylines, and content that drive attention and performance while collaborating closely with design, account management, and strategy teams. Moderate creative workshops and brainstorming sessions to co-develop concepts, then present ideas persuasively to clients and colleagues. Analyze trends, platforms, target audiences, and competitors to identify relevant creative opportunities, ensuring projects move from initial concept to strong social execution. Work within a global team of over 2,000 experts at WongDoody, part of Infosys, supporting dm's transformation across Germany, Austria, and Central Europe.