Digital Copywriter – Paid Ads
On-sitePetaling Jaya, Selangor, Malaysia
Job Summary
Develop high-impact ad copy and visual concepts across Meta, Google, and LinkedIn channels to drive business growth targets. Analyze campaign briefs to recommend optimal ad formats and creatives, then write persuasive copy for paid ads, landing pages, and email campaigns. Adapt and refine ad copy in response to campaign optimization needs, while collaborating with Paid Media Managers to design and execute A/B tests. Source or recommend visuals and create basic banners using Adobe Express or Photoshop, ensuring clarity and brand alignment through rigorous proofreading. Review campaign data to translate insights into content recommendations and stay current with social media guidelines and best practices.
Required Qualifications
- Excellent written and verbal communication in English (clear, concise, persuasive)
- Experience writing for paid ads
- Basic creative sense (choosing or pairing visuals with copy)
- Basic Adobe Photoshop/Adobe Express skills
- Exceptional organizational skills with an ability to manage multiple tasks while maintaining a high degree of accuracy with meticulous attention to detail
- Strong grasp of social media guidelines and content best practices
- Experience writing for B2B topics
- Strong understanding of content marketing principles and awareness of industry trends
- Curious, proactive, and eager to learn paid media optimisation
- Minimum 2-3 years of experience
- Bachelor's degree in English, Marketing Communications, or related field
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