Digital Content Writer
On-siteMelbourne, Victoria, Australia
Job Summary
Create high-quality SEO, AEO, and GEO content including blog articles, landing pages, and paid search copy while translating complex financial and automotive topics into engaging material. Collaborate with subject matter experts to develop authoritative assets, research market trends, and refresh existing content for accuracy and performance. Optimize deliverables for search engines and AI platforms like ChatGPT and Gemini, applying structured principles to improve machine readability and discoverability. Contribute to editorial calendars, evaluate content against Google's Helpful Content Guidelines, and support initiatives that build brand authority and drive organic visibility.
Required Qualifications
- 3+ years' experience creating digital content for websites, blogs or marketing campaigns
- Proven experience developing SEO-optimised content that drives engagement and performance
- Strong ability to simplify complex topics and make them easy to understand
- Experience writing for both B2C and B2B audiences
- Exceptional writing, editing and proofreading skills
- Outstanding research and critical thinking capability
- Strong stakeholder management and collaboration skills
- Excellent attention to detail and commitment to quality
- The ability to manage multiple priorities and work to deadlines
- Experience within financial services, salary packaging, novated leasing or automotive industries
- Experience working within regulated industries
- Knowledge of AI search optimisation and Generative Engine Optimisation (GEO)
- Experience using AI-powered content tools and workflows
- Google Analytics certification
- Relevant qualification in Journalism, Communications Marketing or a related discipline
Desired Qualifications
- Experience within financial services, salary packaging, novated leasing or automotive industries
- Experience working within regulated industries
- Knowledge of AI search optimisation and Generative Engine Optimisation (GEO)
- Experience using AI-powered content tools and workflows
- Google Analytics certification
- Relevant qualification in Journalism, Communications Marketing or a related discipline
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