Digital Content Specialist
HybridRichmond, Victoria, Australia
Job Summary
Create and execute the content roadmap for Retail's Living Energy blog, ensuring material is purposeful, well-structured, and optimised for search and LLM discovery. Develop strategies for earned media, industry publications, and syndication to build authority. Write, brief, and edit content while collaborating with internal SMEs, external contributors, and approved AI toolsets. Work with the wider digital team on web experience, CRO, and performance media to support conversion outcomes. Proactively influence AI model training signals through review platforms, award submissions, and community discussions. Define metrics for content success and track organic search performance, engagement, and AI visibility trends to refine strategy.
Required Qualifications
- 3+ years in a dedicated SEO, GEO, or Content role
- Strong understanding of generative engine optimisation (GEO) and how large language models (LLMs) surface and cite content
- Proven expertise with Google Analytics 4 (GA4), including hands-on experience with event tracking, custom dimensions/metrics, and exploration reports
- Strong ability to explain complex topics and analytics insights clearly to stakeholders with varying levels of technical understanding
- A commitment to customer experience, sharp attention to detail, proactive problem-solving, adaptability, and the ability to influence others
- Hands-on knowledge of LLM/SEO visibility measurement platforms (such as SEMrush)
- A baseline working knowledge of data privacy regulations (like GDPR and CCPA)
Desired Qualifications
- ideally within the energy industry
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